The project provides training and capacity building to various target groups designed to offer knowledge and skills on different issues. The trainings target different groups such as community groups, CBOs, community leaders, teachers and club members.

These trainings focus on topics such as biodiversity conservation, importance of conservation, ecosystem services, climate change, sustainable development, legal issues in conservation, alternative livelihoods, conservancy management, leadership skills among other issues. The training, in addition to increasing awareness and knowledge on different issues, provides avenues for knowledge sharing and network strengthening.

Our capacity building is carried out in the form of workshops, training meetings and special barazas (community forums). We also carry out training of trainers (TOT), where teachers learn how to train others and target recipients who are the end users of the knowledge and skills.

In rural communities with limited infrastructure, electricity and high illiteracy rates, the most efficient and effective way of passing information is open air meetings locally known as barazas. These meetings are held in open grounds or under a tree to discuss issues. They are very interactive and provide the opportunity to all attendees to air their views. Amara organizes barazas in different villages to enlighten the community on different conservation issues and get their views. Some of the issues discussed in barazas include policy issues, importance of conservation, charcoal burning, bush meat utilization, engagement in wildlife trafficking, wildlife poisoning and blockage of wildlife corridors and human-wildlife conflict among other issues. The mantra of this project is based on the belief that knowledge is power and empowering people with knowledge will help them make better, more responsible choices.